According to the study conducted
by Forrester Research, social technologies have already reached broad and wide
range of users. Meaning, on the last three years that it has been introduced to
internet citizens or ‘netizens’, it showed a progress. Based on the gathered
data, the demography goes behind the inclination that youngsters who take the
advantage of social media networking showed
a less percentage. Based from the study, it posters that internet citizens
under the age bracket of 18 to 34 which made up the 10% of the so-called
‘socially inactive’. On the other hand, in contrast to the later, internet
users under the age bracket of over 35 up to 55, yet present an active increase
in the social networking. They illustrate a 60% growth for being ‘socially
active’ over the year 2012. This clearly illustrates that 80 percent of
American online citizens make use of socialwebsites or social media every month.
On the study governed by Liberty
Mutual about socialmedia, it
apparently exemplify that men are normally has the highest percentage on the
way to use social networks for promotions
of business. Unlike the graphic result that showed a less percentage of women
who used social media for the same purpose. All in all, men are more active
when it comes to social networks than women. The aforesaid survey thaw was
conducted was a portion of their purported ‘Responsibility Project’. Going
deeper to the data gathered, the survey tagged as ‘comprehensive national
survey of online behavior’ illustrates an opposite yet startling end result to
other surveys like the one which Royal Pingdom conducted.
Other detail of the survey proved
that 57 percent of men have over one account in the social network. On the
contrary, women, as showed in the survey only exemplified less than 50 percent
which tells that they have conquered social network sites with only one account.
In the case of men using Facebook, it demonstrated that they are commonly
online to the said social network sites for no less than a few periods weekly. Twitter
users were composed of 53 percent of men compared to the least number of women
which only showed 38 percent. The 35 percent of men use MySpace than women who
only showed 26 percent. A 4 percent higher compared to men users. In the social
networking site named Linkedln, 25 percent of men are logged on while 16
percent are composed of women. In the households, dads take the greater possibility
of being online through MySpace or Twitter account weigh against moms. A
concrete proof revealed 43 percent (men) against the 29 percent (women) while a
very amazing 50 percent (men) compared to only 32 percent (women).
This is contradicting with what
Royal Pingdom carried out. In fairness with the survey, Royal Pingdom forecasts
that among the 19 social networking sites available on the net, Facebook,
Twitter and MySpace to name a few, points up that female (covering 84 percent) dominates
male when it comes to usage. According to the result, female was composed of 53
percent over 47 percent of male. Facebook and Twitter carved up similar
proportion of male and female users which exemplified 59 percent and 57 percent
respectively. Bebo, however, is a female ruled social networking site showing
66 percent of female users. The social news site like Digg, Reddit and Slashdot
are exclusions to the survey where it showed 82 percent of male users.
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