Website Design of World’s Most Successful Brands Scrutinized

How to design a website? The following high-end brands’ websites will give you an idea.

Apple, BMW, Ralph Lauren, Starbucks. These are well-known brands anchored with high-dollar budgets and backed up by powerful website marketing. Their websites is the true reflection of the brand’s character and identity.

Let’s have a quick analysis of websitedesign elements of the world’s most powerful brands.

1.       Apple

Apple gadgets

Apple’s aesthetic web design had no doubt influenced the contemporary web design.  Most of the area was covered with whitespace with spacious margins. Note that its homepage showcases a single product with a single tagline and demo videos that further explains the feature product.  The page the feature a single product offers a clutter-free look and will enable visitors a fixed attention only to the product feature on the screen. The website uses HTML5, an innovative web standards perfectly fitting for an innovative company like Apple.

2.       Amazon.com

Amazon.com

How to build website catered for online shopping? Take a cue from Amazon.com. Its web design evolution was attributed to their visitor’s experience to entice them to buy online. The homage features noticeable elements just like the prominent search bar and easy product categorization features. Notice how the homepage is customized based on how the visitor had interacted with the product search feature. If you are the type recently looked a couple of clothes then expect the main content of the homepage to feature clothing brands. Notice too how they put emphasis to the shopping cart which gives a 3D effect. 

3.       Starbucks

Starbucks

Starbucks takes advantage of an interactive video slideshows to showcase their latest products and marketing with social media. These means of relaying messages plays a huge part of Starbuck’s marketing efforts and thus given more screen real estate compared to the small thumbnails below.  Starbucks marketing is strongly engaged with social media which can be seen and on the homepage.

Intel technologies

4.       Intel

Dominated by Intel’s theme color blue, the website screams rich user experience by utilizing creative yet professional photography and showcased it via full screen slideshow and this trend is becoming a popular among other websites today. The simple drop down menu will reveal a hidden navigation enabling the homepage to retain a streamline and clutter-free look. If you miss the top navigation drop down menu then a prominent search bar at the center can be used to make your website tour efficient and productive.

5.       Ralph Lauren

This website exemplifies that taking advantage of photography and model images is an advantage to an e-commerce website.  Ralph Lauren’s website is interactive taking into consideration how importance visitors are. While its efficient item categorization enables visitors to shop season-based, e.g., summer, spring, fall and winter collection. 

Great website design and development is crucial to SEO optimization. The websites above are strategically designed too, making them searchable in search results page.