Video Optimization Basics: Part 4

SEO. I am sure you have heard of the word, but not totally familiar to the power it brings a person’s career or business. Decades ago, the internet was declared a dead-end business, they said it was nothing but a bubble, they all laughed at the concept. Guess what, it was the traditionalists’ worst mistake. Businessmen have now expanded their marketing strategy to include in their budget SEO marketing services for YouTube, Twitter, Google, Yahoo, Facebook, Pinterest and Blogs, among others. Everyone wants to be on top of their game, meaning being on the top search every single day.

You must be wondering, now how do I do that? Simple. Take note: Backlinks lead to a gold mine. What are backlinks?  Also known as inbound inlinks, incoming links, inward links or inlinks, inbasic link technology. Don’t get a nose-bleed yet, these are basic terminologies you have to get used to. Backlinks are defined as any link received by a web node, namely a web page, website, directory, or top domain, from another web node. 

Take for example a certain Ms. Sally posted a tasty pastry recipe on her website www.tastypastryfromsally.com, Chloe saw the posted video, which was also available and linked to YouTube, and reposted that video of “Ms. Sally creating her all original delicious Chocolate Mint Angel food cake recipe” on her own website. It will show on Ms. Sally’s website that she in now connected or linked to Chloe’s site. The more backlinks, the better. 

Now say for example, all of Chloe’s website subscribers shared the same video recommended by Chloe since they trust her judgment. Wow! Can you just imagine how many backlinks would now show on Ms. Sally’s video? Cool huh! 

Google for example uses backlinks to determine the page rank of a particular website. Having backlinks grants more power that equate to popularity online, it displays other web pages that link to your posts.

It takes passion to create to succeed in the SEO video optimized industry.

WARNING: If you intend to this by yourself, be prepared to put in a lot of time and effort into it.

Read on to arm yourself on the SEO video imperatives. Here are tips on how to start up doing Basic Video SEO Optimization (Part4)

7. Link to your own site

I have explained the basics of back linking and how it can work for you on the first part of this article. Your video upload on Vimeo or YouTube is just the start. By doing this, you have used the video as a gateway for people to view other content on your website. Uploading more videos and making backlinks to other related content or relevant videos will increase your search engine standing for your website. The more backlinks, the merrier.

8. Use Google Webmaster Tools to create a video sitemap

If you have a budget, I’d recommend you find the right company who can cater to your SEO marketing needs. Hire them for their exceptional SEO marketing services and successful video campaigns. They can regularly submit video sitemaps for specific videos you want search engines to find. NO budget? I’d recommend you download the Google Webmaster Tool PDF on your computer. Then, read, research, practice and finalize your own work. Good luck!

Once done, Google as a search engine can now find your video easily, through the web of chaos, and index the content. Take note that keywords should appear in the anchor text that links to videos featured on the site map. Whether or not you intend to hire an SEO company, I really recommend you still download a copy of How to use Google Webmaster Tools for creating video sitemaps. This should give you what to need to do it yourself one day.

Video Optimization Basics: Part 5

Welcome to Part 5 of this article series! As you now know, assuming you have read and noted Part1-4 of this article series; that one has to be armed with the basic know-how on the most important things to consider, before creating any video for SEO optimization. 

Again let us define what SEO means. The formula is fool-proof, it is tested that SEO can help a company grow. I mentioned in Part 1 the definition of SEO. Let us have a refresher. 

SEO is a shortcut for search engine optimization or search engine optimizer which is defined to include a number of techniques, tactics and a methodology of strategies used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine result page, for short, SERP. Now examples of search engines or include Google, Bing, Yahoo, Mozilla Firefox, among others.

You wouldn’t want to go through all that effort in planning your marketing campaign and not get a good rank on your SEO company video launch date. According to an article done by www.TopSEOPicks.com is boost ability. Boost ability as an SEO company has set the standard in search engine optimization for performance and price. As well all know the mobile phone industry, in its mass production of high tech phones, has changed our lives by making the internet very accessible to all of us. Businesses have become internet savvy and IT dependent. What does it mean to be #1 on the World Wide Web? This meant be on the top search of every search engine, every single day. Be on top of your game, do not be left behind.

The knowledge that every single second, hundreds of videos are uploaded into YouTube should prepare you on how much this marketing strategy works. Let us calculate, multiply the estimated number of video uploads and view YouTube has in a second, by the number of seconds we have in an hour, then multiply that to the number of hours in a day. Boom! That’s a great number and with it comes endless possibilities. It is a never ending race and companies need the best car to run their races for them.

Video SEO marketing optimization is the answer. Businessmen have now expanded their marketing strategy to include Facebook, Twitter, YouTube, Google, Bing, Yahoo, Mozilla Firefox, Blogs, among many other social media marketing tools. These avenues provide internet marketing campaigns the stronghold to make a small time company into a multi-million dollar success overnight. Investing on a reliable, reputable and globally competitive SEO company to create your SEO Video campaign is worth the company budget.

Now if you are brave enough to go about this alone. Be forewarned: You are in for a huge amount of research, reading, training, practice and tons of work. 

Here are tips on how to start up doing Basic Video SEO Optimization (Part5)

9. Get indexed through Video Transcripts

I remember someone once advised me to throw away my HTML books; they said I wouldn’t need them anymore. Wrong. Good old HTML still remains to be our handy dandy search engines’ favorite. Where is this leading to? It is of utmost importance to provide video transcripts. I mentioned in an earlier article how SERP or the search engine results page work. While it is very true to always use backlinks and video sitemaps, for these all lead to a gold mine, we must not leave behind the creation of video transcripts. These are all needed to help you edge your way through this video optimized industry. Happy video transcribing!

10. Optimize videos by using Tags

We are all familiar with Twitter and hash tags, the same can be done for video SEO marketing. The use of important phrases or keywords is vital in optimizing your video.

Jargon or complex words are not recommended. The average person must be familiar with the keywords you use in your tags. I cannot emphasize enough, know the keywords your target market commonly use when searching, this will make your tags specific. The best keywords for tags would be the commonly used terms to describe your brand or offered services. By tagging your video with these terms, it will make your website easier to find.

Video Optimization Basics: Part 3

Think about it---hundreds, thousand, hundreds of thousands, millions of views on each video appearing on YouTube every single day. The possibilities are endless. Investing on a high quality SEO video campaign is worth the company budget. Hotspots have become hot places. Everyone is now online. The 21st century multimedia race of achieving popularity in the world wide information highway has just begun, there is more to come. The internet has paved the way for a creation of a global internet marketing campaign. 

How to win the global market? Video SEO marketing optimization is the answer. Research showed that every single second, hundreds of videos are uploaded into YouTube; multiply that by how many seconds we have in an hour and how many hours in a day. This information is essential. You need something to give you an edge for your target market. Think about it. Shall I hire an SEO company or could I achieve this myself? Only you would know. I have seen small business flourish by making that first decision, to use video SEO optimization.

If you need SEO services for your business or intend to take on the challenge yourself, please take the time to read this article. Know what you are about to get yourself into. 

Attention: Be warned if you intend to this by yourself. You are in for a lot of work and expect your nose to bleed after an information overload if you want to be successful in this SEO video optimized industry.

Here are tips on how to start up doing basic video SEO optimization (Part3)

5. Branding is necessary

Invest on high quality logos to incorporate in your SEO video, make sure your brand is defined and represented well.

This marketing campaign does not only include generating brand awareness, also it will turn into a very good investment aimed to attract future investors and clients. It is never too late to fly! Grab the chance to make your company known all over the world.

6. Embedding Options is a Must

What does it mean to go “viral”? Just like an infection, everyone gets infected upon close contact, the campaign turns into something else when everyone has seen the video, crowds shared it, people “liked it“.

Your secret tool is embedding. The backlinks or incoming links to a website or web page will help optimize your video SEO to boost your search engine ranking. This allows users to access a unique code on your video, which allows them to post it, share it or embed it in their own blogs and websites. You will be virally happy, is the term I would use. Start doing it today.

Video Optimization Basics: Part 2

The race in achieving popularity in the world wide information highway has just begun. The internet has paved the way for a creation of a global internet marketing campaign. I believe someone once said, back in the days before the www.com boom, that the internet was a dead-end business. It was nothing but a bubble. They were so wrong!

SEO and internet marketing is the new game and for a very good reason. The internet is now loaded with video optimization programs, I would name some right now—but they would have to pay me (LOL)---all of which are user-friendly but at a costly price. Every single major establishment has made it a point to cater to their gadget-internet savvy customers. The mobile phone industry has changed our lives by making the internet accessible to everyone who has an Android phone.

The name of the game is to create your market. Why do you think we have free WIFI everywhere? Hotspots have become hot places. Even the hospitals now have their own free Wi-Fi zones, basically for tired surgeons wanting to take a YouTube break, the nurses updating Facebook while on lunch and to keep the patients from getting bored by surfing the Net, waiting in line to see their physician for their weekly checkups. Businessmen have now expanded their marketing strategy to include Twitter, YouTube, Google, Facebook, Yahoo, Bing and blogs, among many other social media marketing tools that allow internet marketing campaigns companies need to stay afloat in this competitive global market. Everyone wants to be on top of their game, meaning being on the top search of every search engine every single day. The SEO business is booming now more than ever.

Videos are in demand; advertising at its best is now available in YouTube and Vimeo. You think you have what it takes to create your own SEO video? Wait, there’s more. I am telling you, it isn’t easy. Every single second, hundreds of videos are uploaded into YouTube; multiply that by how many seconds we have in an hour and how many hours in a day. Read and note the imperatives below.

Here are tips on how to start up doing Basic Video SEO Optimization (Part2)

3. Below 4 to 5 minutes of video length

A study mentioned that the average YouTube viewer will only view a video for 1 minute and 30 seconds. That gives you an idea of how to make sure they stay and watch more. Short, catchy and memorable. The more videos they watch about you, the better. The goal of optimization is to make your market want more. Having multiple videos is inevitable.

4. Content has rich, relevant, dynamic brand awareness

It should be of prime quality content. Ask yourself this question first: Is this worth my time? Then follow-up with other questions like: Would I watch this video? Would I need to get paid to watch this video? Is the content raising awareness for the company brand and services? Create a video marketing campaign that will last a lifetime. A classic take. It should be memorable, worth watching, eye-catching and informative. It should make them want more from you. Your video content should be dynamic, rich and relevant in creating brand awareness. Selecting the right keywords to use for your video script is essential.

Video Optimization Basics: Part 1

Loaded. That is how I would describe it upon doing a basic search for the keywords: Video, SEO and Optimization. The Internet is loaded with video optimization applications, all of which are user-friendly but at a very costly price. Whoever said decades ago that the Internet was a dead-end business is so wrong. We have leveled up to SEO, internet marketing and for a very good reason. Everyone is now online. Free WIFI at your local McDonald’s, state supermalls, Starbucks, now even the local hospitals have a Wi-Fi Zone to keep the patients from getting bored, waiting in line to see their physician for their weekly checkups. Businessmen have now expanded their marketing strategy, to include YouTube, Google, Facebook and Blogs. 

If you are new to the SEO business, take the time to read this article. Hope it sheds some light into what you are getting yourself into. 

Before I run down on some basics, first, let us define what SEO means. SEO is a shortcut for search engine optimization or search engine optimizer which is defined to include a number of techniques, tactics and a methodology of strategies used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine result page, for short, SERP. Now examples of search engines or include Google, Bing, Yahoo, Mozilla Firefox, among others.

I warn you, if you intend to this by yourself, you are in for a lot of work, maybe some nose-bleeding after, due to digesting numerous pieces of training requirements needed to be successful in this SEO video optimized industry.

Here are tip on how to start up doing Basic SEO Optimization through Video (Part1)

1. Make a Catchy Video Title

It is of utmost importance to get your keywords right and included in the title. Make sure to do a keyword search according to your target market before brainstorming the future title of your business video. These keywords should be relevant to your target market, brand, services and image.

The title should be fun, informative and unforgettable to your target viewers. You can put a twist to your video title, but make sure it captivates your potential target markets attention and not turn them off.

2. Well-written description

You will notice one thing throughout the article. I will keep mentioning this word: Keyword. Why? This is how the branding works, how you can maximize the potential of video optimization in YouTube and Google. Have a well-written keyword rich video description containing related brand imperatives. This will allow Google to index it. Goal is to get a higher ranking on each search, then become and stay #1.